It
has become a very aggressive operation to save the planet. And while I believe the cause just and even
the means justified, I am concerned that the in-your-face confrontations
recently adopted by Amnesty Intentional, Save the Whales, Green Peace and the
lot might be counterproductive. Over the
past few weeks I have been approached, accosted really, by bands of these
vest-wearing, clipboard wielding supporters of all things green and
sustainable. The problem with this method
is that it is so aggressive that I, and most of the people I have personally
observed, literally cross the street before reaching the phalanx of proselytizers. A reaction not that different than the one
employed to avoid used car salesmen or door-to-door life insurance specialists.
Clearly,
the playbook has made its rounds. Nearly
every day for at least three months there has been a different cause hawking
their wears on the sidewalks around my office.
And they are easy to spot. There
are generally teams of two people on each side of the street. Each of them wearing brightly-colored vests
reminiscent of the roadside crews of community-service servers. Each carries a clipboard or similar paper
displaying device. On each side of the
street, the two face each other. This
way they can capture all travelers coming from either direction. When they see you they signal you over. As you approach they step in front of you in
an apparent attempt to block your passage.
They then greet you, usually with a big smile and a trite statement,
like, “you must have a minute to save the planet?” Setting aside for a moment the unfounded
claim that they can save the plant,
the whole process wreaks of challenge and confrontation. Ultimately what these groups want is your
money, your contact information and, importantly, more than a minute of your
time.
The
entire experience is so off-putting that I am neither inclined to give - of my
time or treasure, there on the sidewalk nor later online or when I am
invariably solicited by mail. It seems
to me the exercise is inefficacious.
This old-school approach is having the ironic effect of actually making
people care- and do less about the planet.
I
can only assume the soft-sell predecessor was not effective or that the “green
management” decided to make a change in order to enhance their otherwise
reasonably effective fund raising. And
their braining storming resulted in a retro approach of harassing, hassling and
confrontational hawking. A decision that,
as far as I have observed, was ill advised.


1 comment:
I enjoy very much reading your posts, but I often find myself distracted by your spelling errors.
This is feedback for your eyes only.
I want to read more.
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